Fuel Up & Play Book a demo
Simple gas loyalty

Fuel Up
& Play

Turn an idle moment at the pump into a loyal, identifiable, marketable guest — one you can bring back again and again.

Start a pilot See how it works

Build your database · Earn permission to market · Drive regular visits

Play while you pump

The game is the hook. In the few minutes it takes to fill up, an anonymous driver becomes a known, opted-in guest — and a reason to come back.

STEP 01

Scan at the pump

A bright QR code sits right on top of the pump — impossible to miss while the tank fills.

STEP 02

Play the game

A fast, branded mini-game keeps them engaged for the whole fill-up. Free to play, no download.

STEP 03

Win rewards

Prize drawings, instant wins and sports prediction contests — a real reason to come back.

STEP 04

Claim inside

Prizes are redeemed inside the travel center or casino — driving foot traffic through your doors.

The retention engine

Come back weekly.
Keep the streak.

Every fill-up is a chance to enter. Play at least once a week and the streak keeps climbing — no perfect record required, no getting knocked out. Just show up and it pays off.

  • A better shot. Each week alive steps your entry multiplier up — 1x, 2x, 3x, 5x, all the way to 10x.
  • Better stuff. Longer streaks unlock higher prize tiers and a members-only drawing casual players never see.
  • A weekly habit. The streak turns a one-time fill-up into a standing reason to choose your pumps over the station down the road.
Entry multiplier Week 1
1×
Just getting started — you're in the drawing.
Why this works

Gas loyalty is real

The behavior already exists. The opportunity is making yours the program they choose.

2 in 3
American drivers already belong to a fuel loyalty program.
YouGov, 2025
85%
Monthly member retention at top convenience-store programs.
NACS
50–70%
Of station sales come from loyalty members.
Comarch
What it does

One idle moment. Three outcomes.

Loyalty, simplified. Every play does the same three things — quietly, every time.

01

Build your database

Every play turns an anonymous driver at the pump into a named, contactable guest in your database.

02

Earn permission to market

Guests opt in to hear from you, so every offer, event and drawing you send lands as welcome — not spam.

03

Drive regular visits

Recurring drawings and the weekly streak give every guest a standing reason to come back to you.

See it in action

A real drawing, tap by tap

Live screens from Rocktane Gas + Smoke, running today. Your program is branded to your property.

The Rocktane Rewards start screen showing this week's prize, a $100 gas card, with a countdown and a Play free now button.
1

See this week's prize

Scan the pump code and the prize is the first thing they see.

The email step, asking where should we send your entries, with a single email field and a Send my link button.
2

One field, before the game

This is the moment an anonymous driver becomes a guest in your database.

The reveal screen after playing, showing a 10x multiplier and plus 100 entries in this week's drawing.
3

Play, and multiply

The game multiplies their entries. Winners claim the prize inside your doors.

What a loyal guest is worth

An identified, opted-in guest is worth far more than an anonymous fill-up. The pump is where you turn one into the other.

6×
More valuable than retail-only players
21×
More repeat play
61%
Check their phone before visiting
Start your pilot program
Effortless for your team

Chalkline runs the entire program end-to-end — game design, setup, QR placement, compliance, player support and reporting. All you do is hand out the prizes.

Game design Setup & QR Compliance Player support Reporting
Your only lift
Prize fulfillment

Make every fill-up count

See Fuel Up & Play running on your forecourt. Book a 20-minute intro and we'll map a pilot to your property.

Book your intro call